Shangpu Consulting Officially Certified

Pioneering a New Trend in the Strategic Approach to Signature Food Products

On March 28, 2025, the highly anticipated Liangzhilong·2025 13th China Ingredient E-commerce Festival will officially kick off at the Wuhan International Expo Center and the Wuhan Living Room·China Cultural Expo Center—events that are drawing global attention from the food industry.

As the largest and most specialized industry event in China's food ingredient supply chain sector, this year's exhibition centers around the theme "Focusing on Six Key Values, Unlocking Endless Business Opportunities," attracting over 5,500 exhibitors and drawing more than 400,000 professional visitors from across the globe. The highly anticipated launch ceremony of the China Food Ingredient Single-Product Champion Strategic Club, along with the centralized certification ceremony for leading enterprises recognized as industry benchmarks, will be held with great fanfare on the opening day, March 27.

Shangpu Consulting Group, as an independent third-party consulting firm, has been officially established. It is one of the earliest consulting companies founded in China and also among the first to obtain the National Bureau of Statistics' authorization for conducting foreign-related surveys. With its rigorous work ethic and meticulous data analysis, the firm provides advisory services to others.

On March 27, Shangpu Consulting Group will join hands with Liangzhilong to jointly celebrate the moment when Fenghan Foods rises to become an industry benchmark!

Official Certification

Defining a New Industry Benchmark

The China Single-Product King Strategic Club was launched by the Liangzhilong Ingredient E-commerce Festival, aiming to select top-quality, globally popular ingredient brands through a rigorous entry mechanism—and thereby set the benchmark for a powerful single-product strategy.

Club members must undergo an authoritative assessment by the Champ Consulting Group (the National Bureau of Statistics' licensed agency for foreign-related surveys), undergoing rigorous screening across multiple dimensions—including brand strength, market validation, and R&D innovation—to ensure that every selected ingredient represents the industry's highest standard.

At this certification ceremony, Fenghan Foods will be awarded the "Hanxi Mei—Global Benchmark for Imported Gourmet Cuisine" market recognition, highlighting the exceptional market performance and innovative strength of its core brand, Hanxi Mei, and further solidifying its position as an industry leader.

In 2025, China's food ingredient industry is undergoing consumer upgrades and transformation. While businesses face intensifying homogeneous competition and challenges related to weak brand strength, they are also encountering opportunities for strategies centered around blockbuster products and ecosystem integration. How can companies tackle the growing issue of intensified homogeneous competition and the difficulty in building robust brand barriers?

Single products ignite all-channel growth—on March 28, 2025, from 9:00 a.m. to 5:30 p.m., the highly anticipated China Ingredient Single-Product King Strategic Summit & Ecosystem Collaboration Conference is set to kick off with great fanfare. This summit will be held concurrently with the 13th China Ingredient E-commerce Festival 2025, hosted by Liangzhilong, at the Hanjuan Hall on the 5th floor of the Wuhan InterContinental Hotel Conference Center. Under the theme "Single Products Ignite · All-Channel Growth," the event is organized by the China Ingredient Single-Product King Strategic Club, with Qianwei High-Broth serving as the title sponsor. Co-organizers include Tencent Smart Retail, Taotian Group, Kingdee Software (China) Co., Ltd., and Douyin E-commerce, among others. Media partners such as People's Daily Online, Xinhua Net, China News Service, China Food Newspaper, Hubei Daily, Hubei Radio and Television, Hunan Radio and Television, Wuhan Radio and TV Convergence Media, Hongcan.com, Catering O2O, Seafood Guide, Tencent Blog, Sohu New Network, NetEase New Network, Sina Weibo, and Baidu Dukan Hubei will jointly promote and cover the event. The conference is expected to draw thousands of industry leaders and representatives from key players across the food ecosystem.

Scan the code now to claim your free ticket—secure your golden seat for face-to-face discussions with industry leaders, and grab the opportunity to lead the next wave of innovation in the food ingredient supply chain!

[Quick Overview of the Company Background]

For 19 years, Fenghan Food has been deeply rooted in the global imported gourmet food industry, committed to crafting only safe and reliable products. Driven by technological innovation and marketing excellence, its flagship brand, Hanximei, continues to lead the industry in driving continuous upgrades and advancements. This certification not only signifies the recognition of its strength by a prestigious institution but also marks a significant milestone as the ingredient industry moves toward greater sophistication and branding.

2025 Liangzhilong China Food Ingredient E-commerce Festival—see you in Wuhan!

Time: March 28–31, 2025

Location: Wuhan International Expo Center · Wuhan Living Room

Consultation hotline: 027-65520772

Official website: www.chinascj.com