HEALTHY ME – Brand Story
As the flagship brand under Fenghan Foods, Hanximei is positioned as "the new global benchmark for imported gourmet cuisine," dedicated to breaking down geographical boundaries and offering Chinese consumers a convenient, diverse, and immersive international food experience. The brand focuses on localized innovation, carefully selecting premium ingredients while seamlessly blending traditional craftsmanship with cutting-edge modern technology to create products that perfectly resonate with the Chinese market. Leveraging the robust R&D capabilities of its parent company, Fenghan Foods, Hanximei’s product portfolio includes an extensive range of offerings such as pasta, rice cakes, Korean-style cold noodles, and pre-cut kimchi—catering comprehensively to consumers’ varied culinary desires. Looking ahead, Hanximei will continue driving product evolution through technological innovation, staying true to its mission of enabling people across China to enjoy world-class flavors without leaving their homes. With an unwavering commitment to quality and consumer satisfaction, the brand will keep expanding its presence, bringing even more exceptional gourmet options to food lovers everywhere.
Brand Core
Brand Positioning: The New Global Benchmark for Exquisite Imported Cuisine
Brand slogan: Hanxi Beauty, Taste the World
Product System
Korean Classics: Sliced Kimchi, Sweet & Spicy Tteokbokki, Cheese Tteokbokki, Korean Mixed Cold Noodles…
Italian flavors: Tomato Meat Sauce Pasta, Black Pepper Beef Pasta, Cheese & Bacon Pasta…
Japanese Classics: Teriyaki Fried Udon, Udon Sukiyaki Hot Pot, Oden…
Hardware facilities
210 million invested in standardized production at our own factory.
Our own factory was recognized as a provincial "A-Level R&D Center" (2024).
Establish a sterile microbiology testing laboratory and obtain ISO 22000/HACCP certification for the food safety management system.
Technological innovation
In 2023, a breakthrough was achieved in pasta preservation technology, enabling the effective solution of the industry challenge—where noodles often develop a sour taste during storage—without relying on citric or lactic acid additives. (The parent company has been recognized as a provincial-level high-tech enterprise.)
In 2024, the pasta product was awarded the "Certificate Recognizing Its Market Leadership in Key Preservation Technology."
Contact us
Hebei Fenghan Food Co., Ltd.
Contact Information
Phone:0319-6599691
Email:fenghanshipin@163.com
